Video On Website
Video on Website – Who Should Care?
If you are a business, non-profit, or individual trying to sell product, you should read this article!
Video On Website – What Is It?
You can add video on a website by embedding html code from either free services, namely YouTube or Vimeo, or from private services, such as Easy Web Video or Easy Video Player.
There are a nearly a dozen types of movie files, including .flv, .mov, .wmv, and .mp4. The problem with these different file types is that they are not universal to all computers and mobile devices. The most universal file type today is a .mp4 file with a h.264 video compression codec, so make sure you use this file type!
Video On Website – Why It Matters?
Here are some stats from YouTube that show why you need video on website:
Traffic
- More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
- Over 3 billion videos are viewed a day
- Users upload the equivalent of 240,000 full-length films every week
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 25 countries across 43 languages
- YouTube’s demographic is broad: 18-54 years old
- YouTube reached over 700 billion playbacks in 2010
YouTube Partner Program
- Created in 2007, we now have 20,000+ partners from 22 countries around the world
- We pay out millions of dollars a year to partners
- Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010
Monetization
- YouTube is monetizing over 3 billion video views per week globally
- 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- The number of advertisers using display ads on YouTube increased 10 fold in the last year
Product Metrics
- We have more HD content than any other online video site
- We have thousands of full-length movies on YouTube
- 10% of YouTube’s videos are available in HD
- YouTube mobile gets over 400M views a day (up 3x year/year), representing 13% of our daily views
- The YouTube player is embedded across tens of millions of websites
Content ID
- Content ID scans over 100 years of video every day
- More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
- We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
- Over a third of YouTube’s total monetized views come from Content ID
- More than 120 million videos have been claimed by Content ID
Social
- Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
- Over 12 million people are connected and auto-sharing to at least one social network
- 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
- More than 50% of videos on YouTube have been rated or include comments from the community
- Millions of videos are favorited every day
Source:http://www.youtube.com/t/press_statistics
Video On Website – Bottom Line
In all instances and across all verticals, video sells. Video on website increases conversion by 10-40%. That is a big deal!
So What Are You Going To Do?
To get a high-converting sales video for your website, contact 1SalesVideo.com today!